The most talked about movie of the summer season is ‘Dammu’ and this has young tiger Jr NTR in the lead while Boyapati Srinu is the director. Now, for any movie, the censor certificate plays a key role and ‘Dammu’ has been given a clean ‘A’ certificate owing to its heavy violence and bloodshed.
The cine pundits are speculating over the chances of an ‘A’ damaging the film’s collections. As such, ‘Dammu’ is touted as a full length commercial masala entertainer so it is meant for the masses. But the certification would damage Dammu in the way family audience avoid it.
However, there are many films which got ‘A’ but still scored blockbusters. And ‘Dammu’ has the potential to be one. In a way, the censor certificate has got an indirect impact on the public feel but with NTR’s fan following and the tremendous hype created for it, ‘Dammu’ might show its Dammu at the box office.