Why TRP Ratings More In AP?

Posted : September 26, 2014 at 2:05 am IST by ManaTelugu


For any electronic media or entertainment TV channel, the main source of revenue comes from TRP ratings. If that is strong then ads come. But according to a recent study, the TRP ratings in Andhra Pradesh is coming more than TRP ratings in Telangana. It is known that the ad revenue is based on that.

A survey was conducted and it is revealed that Andhra Pradesh is ahead due to its uninterrupted power supply. Very soon, the entire state will become like Mumbai. When there is a power cut, nobody will see television so there is no TRP rating. With this, the companies feel there is no use putting ads and TV revenue will come down.

Owing to the current situation, many channels are going towards Andhra Pradesh to set up their channels. If Telangana state also was like that, it would have been double fetching because of the presence of Hyderabad but unfortunately it is not so and experts say it will take at least another five years before a Telangana person can even think of having nonstop power supply.