The popularity of Telugu films and consequently Telugu stars are increasing day by day with the remakes doing well in Bollywood. With movie viewing expanding to home-to-home television, Telugu stars are increasingly becoming familiar names of households. Previously when it was only Nagarjuna who had a country wide recognition, now, his much younger colleagues Mahesh Babu, Pawan Kalyan, Ram Charan, Prabhas, Jr NTR and others are receiving the same treatment. With that in mind, the dubbing rates of Telugu films have shot from a meagre Rs 20 lakh-Rs 30 lakh to Rs 3-Rs 3.5 crore, with Telugu films being bought on the day of launch itself.
The dubbing movies are most targeting for TV viewing as they fetch good TRPS on the Hindi channels.