Tollywood’s biggest gamble in Overseas

Posted : January 8, 2013 at 11:35 am IST by ManaTelugu
Telugu movie business outside the country had increased multifolds in the last one year but never did Tollywood see a stake of as much as 10 crore in one week. With three major releases Nayak, Seethamma Vakitlo Sirimalle Chettu and Viswaroopam in one week, this 10 Crore target in now on for this Sankranthi.

SVSC was brought for Rs 5.5 crore plus and additional cost of Rs 50 lakh for prints and publicity by the overseas distributor. Ram Charan starrer Nayak had costed Rs 3.50 Crore plus another Rs 50 lakh for prints and advertisement. Kamal starer Vishwaroopam is not too far behind. The movie was also bought (both in Telugu and Tamil) for a good amount by an USA distributor. The Telugu distributor is releasing both Telugu and Tamil version in USA.

If we add all these it comes up to a staggering Rs 10 crore, and the million dollar question is how much of the money is going to be recovered.