“Surprise – ‘1’ beats out “Yevadu”

Posted : January 29, 2014 at 6:38 pm IST by ManaTelugu

Even though, Mahesh Babu lost out to his rival Ram Charan at the box office, but he beat him in a different arena- Hindi dubbing rights- as his suspense thriller got 40 laksh more than the face-off rip-off.

Going by the industry sources, Hindi TV channels have reportedly bought “Nenokkadine” for whopping R.4 crores, while Yevadu could clock only 3.6 crores since Mahesh popularity pan-India is increasing day by day. His charisma has been expanded after he did a pan-India commercial to promote a coca cola brand and he is becoming popular face across India.

Apparently, its highest price ever paid for dubbing rights of a Telugu film and surely Mahesh lords over all his rivals like Pawan, Charan and NTR in grabbing big national viewership.