Although, its hard to believe, but reigning star Mahesh babu outwitted Legendary star Rajnikanth. Not in business market expansion, rather in a getting top billing from a in-film brand that is associated with their films.
Coming to the point, Mahesh Babu’s ‘Aagadu’ superseded Rajni’s Kochodaiyan, with decent margin of 25 lakhs. Actually, Nutrigain, doled out 2 crore for Rajni’s Kochadaiyan, along with cash and print ads, but now have reportedly agreed to shell out Rs2.25 crores, to join hands with much hyped ‘Aagadu’ and producers Gopi Achanta wold be happiest man.
Apart from craze in the business circles, it is even scoring high with in-film brands too. Even though, Mahesh admires Rajni as a mighty star and doesn’t like to comparison with legend, but Mahesh’s popularity is rising like never before, despite duds like ‘Nenokadine’. Earlier, Raceguramm got the top billing of 1.80 lakhs from the same brand, but now Mahesh stands tall among T-town stas too.