Samsung Galaxy S8 and S8+ mean a lot for the South Korean conglomerate. The company is counting on the latest flagship not only to help it recover from the unforeseen Galaxy Note7 crisis, but also to strengthen its foothold in emerging markets like India where it is facing fierce competition from a glut of young Chinese players.
Giving Samsung an ideal start, pre-orders for the Galaxy S8 has already exceeded 1 million units in South Korea — the highest-ever figure for a new Samsung smartphone in its home turf. In comparison, the Galaxy S7 took over a week to cross 200,000 pre-orders while the doomed Galaxy Note7 took over 13 days to reach the 400,000 mark.
The latest pre-order figures came after last week’s announcement by Dong-jin Koh, the president of Samsung’s Mobile Communications Business, that pre-orders for the Galaxy S8 surpassed 720,000 units in just seven days in South Korea.
Market analysts believe that nearly 70 to 80 percent of the Galaxy S8 pre-orders will account for actual sales, leading many to estimate that Samsung will be able to sell more than 40 million units of the new phones in the country. Samsung, on the other hand, has set its own target at 60 million units, which is significantly higher than the 52 million units the company sold of the Galaxy S7.
India is a different battleground
Samsung has already started shipping the Galaxy S8 and S8+ devices for those who had purchased it through pre-orders that run between April 7 and 17 in South Korea, Canada and the United States. While the pre-orders in India will begin on April 19, the official launch of the new phones is set to commence on April 21.