Ram Charan’s Zanjeer business strategy

Posted : March 9, 2012 at 3:46 pm IST by ManaTelugu
We are aware that the makers of Ram Charan’s Bollywood debut (‘Zanjeer’ remake) have been gearing up to spend a whoofing Rs 70 crores on the film. Amit Mehra (S/o Prakash Mehra, who directed and produced ‘Zanjeer’ original) and Reliance Entertainment were jointly producing the remake of this iconic film.
However, the trade pundits have raised doubts over recovery of investments and declared that it would end up as another big-budget failure, pointing out that Charan is not a top star in B-Town and he’s yet to prove his mettle there. Though the analysts say it’s a risky move, the strategy of the makers seems to prove otherwise.
Firstly, the producers are planning to make ‘Zanjeer’ remake a bilingual (Hindi and Telugu). Ram Charan has a huge market in Telugu, on par with any other Top Hero. So, the makers don’t want to miss that advantage. Usually, Charan’s film in Tollywood does a pre-release business of Rs 40-45 crore and the dubbed versions (Tamil and Malayalam) of his films will fetch another Rs 3-5 crore. Approximately, Rs 50 crore can be recovered in the South itself.
When it comes to the Hindi version, the makers want to sell the satellite rights for anywhere near Rs 10 crore, using the brand image of ‘Zanjeer’. Even if the film manages to collect atleast Rs 10 crore in its theatrical runs, the producers will land in the safe zone. For this, they are planning a wide release to recover that amount in the opening weekend itself. Let’s wait and see, if the producers can pull it off!!!