The pre-release business of Young Tiger NTR’s commercial entertainer ‘Dammu’ is already making a lot of noise. If the reports are to believed, the film has fetched a whooping amount of about Rs 40 crore for theatrical rights and another Rs 6-7 crore for audio and satellite rights.
However, the critics were having a heartly laugh observing the developments and they have got a reason for it. Actually, the distributors and exhibitors of ‘Dammu’ could recover their investments only if the film manages to recovers atleast Rs 45-50 crores at the Box Office and to enter into the profit zone the film should generate over Rs 50 crores revenue. Sadly, none of the films of NTR has generated a share equal or more than Rs 45 crore till date. The distributors and exhibitors have paid record amounts to the makers and risked their lives by blindly trusting the combination of NTR and hat-trick director Boyapati Seenu.
“No doubt that NTR is one of the Top Stars in the Industry. But, he is still unable to cross that Rs 45 crore mark. Now, this benchmark has turned out to be a biggest barrier for him. None of his film generated Rs 45 crore share, while his contemporary heroes Mahesh Babu and Ram Charan managed to cross the Rs 70 crore mark. Will NTR achieves it with Dammu is to be seen!,” said a senior film critic.
Ultimately, the game is to be played on the field, but not on paper. So, what matters is ‘How much revenue the film has generated at the Box Office?’ Let’s hope, NTR willn’t miss this point!!!