Naga Chaitanya is very good at making romantic entertainers when compared to commercial potboilers. Recent failure of Autonagar Surya made him think twice about taking up larger than life characters. Chaitanya decided to stick with romance and comedy genres for a while.
Chaitu is aware of the limited appeal of romantic entertainers. He knows that he needs the support of mass audience to get bigger hits. However he can’t risk it again by doing films like Autonagar Surya and Bejawada. So Chaitanya decided to expand his market by entering into Tamil market.
He will release all his future films in Tamil to test the waters. Later he will plan a very big bilingual in the direction of a popular Tamil director. Recently many others tried to do the same but they hardly made an impact in Tamilnadu. Chaitanya’s choice of scripts may work in his favor though. Best of luck dude!