Kevvu Keka beauty to endorse Vodka brand

Posted : January 16, 2013 at 12:08 pm IST by ManaTelugu

Malaika Arora Khan who shook her hips for an item number in Pawan Kalyan’s Gabbar Singh has been signed on to endorse a new vodka brand. The brand, launched by Jagatjit Industries Limited, is called IICE. The philosophy of the brand, available in two flavours – Green Apple and Orange, is ‘As hot as ice!’.

“We look forward to growing our sales and market share quickly. We truly believe that a quality product never goes unappreciated in the market and are confident that IICE will be a brand to reckon with in the coming years,” Vinod Kumar Banga, COO, Jagatjit Industries Limited, said in a statement.

The initial to IICE has been encouraging. It is available in Delhi, Punjab, Rajasthan, Chandigarh, Chhattisgarh, Jammu and Kashmir, Haryana, Maharashtra, Odisha, Jharkhand, Assam, Meghalaya and Andhra Pradesh.