He is releasing the film using DTH operators and Rs 1000 will be charged per DTH connection for viewing Viswaroopam, which will be single viewing. The idea is to have only one show exactly eight hours before its threatrical screening. The producers are also confident that the nature of encryption of the movie is
such that the pirates will not be able to record it.
The producers and the exhibitors are quite unhappy about this move. Even the theatre owners’ association has opposed this as they obviously feel that if this example is replicated, it will lead to a heavy decline in the theatrical collections and will impact their profits. So, they have sought the intervention of J.Jayalalitha, the Chief Minister of Tamil Nadu.