Viswaroopam was more in discussion for the controversial DTH Premiere idea than the actual movie itself. To generate extra income for the big budget movie, Kamal had come up with the idea of screening of the movie in DTH few hours before the theatrical release. However, there was a stiff opposition from theater owners who feel this new idea will be a detriment to the theater collections.
Posted : January 10, 2013 at 12:40 pm IST by
Looks like Kamal Hassan had finaly yielded to their pressure and dropped the DTH Premiere idea. Kamal was so stubborn to go up with this idea but the repeated talks with theater owners could not change their stance of banning the movie in theaters. Finally, the movie release which was supposed to release on January 11th is now postponed to January 25th. The film will reportedly have a DTH release either on the same day of the theatrical release or some days after it.