Tollywood silver screen is getting ready for some special effects and double impacts in the form of Dasara dhamakas and Diwali delights along with Sankranthi sweets. This is also showing a new picture on tollywood silver screen. Most of the top tollywood heroes are planning to scale overseas heights conquering the markets.
One will be surprised to know that overseas markets demand and competition is equivalent to that of prestigious Nizam rights. Till recently only Bollywood heroes used to talk about overseas markets but now with the entry of genex heroes Tollywood scenario changes.
Now Nagarjuna, Pawan Kalyan are targeting Dasara while Mahesh and Venkatesh together are eying Xmas eve while Ramcharan, Prabhas, NTR, Badshah are fixing next year targets. So fans are in for a full treat of films starting from Damarukam, CGR, SVSC, Nayak, Varadhi, Badshah, Shadow.
All the heroes have single point agenda to rake in as much money as possible at box office in the first ten days in record number of theatres. Overseas viewers are deciding to watch the films based on reviews that appear online and so producer is depending on overseas market to sell his hero. That was the reason why one or two overseas distributors now increased to more than ten.
There are more than 75 lakhs telugu people in overseas and most of the tollywood films follow bollywood films. The market is revolving around NTR,Ramcharan, Pawankalyan, Mahesh Babu, Allu Arjun, Prabhas, Siddharth. Distribution rights are sold for aroundRs1-Rs5crs for a top star’s film while small budget films quote around Rs 10lakhs. Magadheera was released in 1500 theatres across 15 countries while Businessman was released in 2000 theatres. Even Eega was released in same number of theatres.
Overseas distributors grade heroes according to their craze and as such Mahesh Babu and Pawan Kalyan are in A++, while directors Sekhar Kammula and Trivikram Srinivas got similar grading. Nagarjuna, NTR, Dil Raju, Ram Charan got A rating while Allu Arjun and Prabhas got A -. Gradings are arrived after analysing 10days overseas collections. 10days overseas collections is equivalent to 100days in India.