Fancy Price @ ‘1’ Audio Rights

Posted : December 12, 2013 at 8:26 pm IST by ManaTelugu

Till date it is only known that audio rights of Superstar Mahesh’s upcoming movie ‘1-Nenokkadine’ are sold to Bangalore based music company Lahari. But a dig into the happening found out that our hero has created another record for the movie, with these audio rights.

Already Mahesh ‘1’ created a sensation in tinsel town for being sold out to a hefty price. The whole movie was bought out by EROS Entertainment for around 72 crores. Latest update is that Lahari Music has doled out around 1 Crore to buy music of this upcoming Sankranthi release. Though the buyers are not revealing the actual signed amount, it is heard that they will be giving around 80 lakhs in cash for the producers of ‘1’ and rest amount they will invest on audio launch, music promotions and other audio related stuff. That accounts to a total of 1 crore, and this is a new record for Tollywood.

Earlier we have seen Magadheera and Rachha fetching a price of more than 65 lakhs, and that is a record till date. So now, Mahesh Babu created a new industry record in terms of highest paid audio-rights.