2011 witnessed sensational dubbing attack especially from Kollywood which made even top Tollywood stars run for cover postponing their films. Such was the attack that top film makers even clamored for ban on dubbing films as they are eating away their profits. This situation arose due to substandard storyline of telugu films and at the same time creative and innovative narration of kollywood films.
Movie lovers used to consider Kamal Hasan, Karthi, Vikram, Vishal,Surya as telugu heroes only and give tremendous response to their films like straight telugu films. This bowled these heroes who envisaged plans of doing their own dubbing and even starring in straight telugu films. However all that changed in 2012 as most of the crazy dubbing films disappeared from silver screen much to the shock of these heroes.
When Karthi’s Awara became tremendous hit, his debut film Paruthiveeran was released as Malligadu. But it bombed at box office and similar is the case with Sakuni. His brother Surya’s case is no different as his prestigious Brothers did not do well. Vikram’s Sivatandavam, Jeeva’s Mask, Adi’s Ekaveera, Shankar’s Snehitudu and Dhanush’s Kolaveridi special ‘3’ all went with out trace. It is no different for Ok Ok, Nirantaram Nee Oohale, Reniguna and many other films.This proved that only strong storyline and gripping narration is the sure way to success.